In the complex world of local SEO, few concepts are as important as local citations and directory listings. These digital breadcrumbs play a crucial role in guiding potential customers to your business.
A local citation is any online mention of your business’s Name, Address, and Phone Number (NAP) in a consistent format across various websites, directories, and platforms. These citations are a testament to your business’s legitimacy and location, and search engines take them into account when determining local search rankings.
We tell every client this useful piece of information about NAP errors:
The first entity to read your content will ALWAYS be a search engine bot/crawler. If the search engine spots inconsistency or errors, it is far less likely to present your information to a real human.Will – MapBoost
How to improve your NAP
Consistency is key when it comes to local citations. A mismatch in your NAP information across different platforms can confuse both search engines and potential customers, leading to lower search rankings and missed opportunities.
This is why businesses must actively manage their local citations and directory listings. By ensuring that your NAP information is accurate and consistent, you’re not only enhancing your local SEO but also building trust with your customers.
Some examples of citation and directory sites are:
- Google My Business (Now Google Business Profile)
- Bing Places
- Central Index
- Plus many many more
Can MapBoost help optimise my NAP on citations/Directories?
Yes…of course we can! Managing local citations and directory listings can be a time-consuming task. Fortunately, MapBoost specialises in the intricacies of local SEO, including citation management. Our experts can ensure that your business information is accurate and consistent across all relevant platforms, saving you time and ensuring that your local SEO efforts yield the best possible results.
We’ll make sure that if anything changes your end, it is amplified across the internet. Changes could include a new number, website or even operating hours.
Aside from keeping your information up to date, we will also play the Google & Bing algorithm to ensure your business remains on top of search results. Results are guaranteed so why not see for yourself? – You can read our five star reviews here
Effortlessly manage your local citations and directory listings with MapBoost’s expert assistance. Focus on running your business while we take care of the details.