When discussing local SEO, it’s easy to focus solely on Google. However, it’s essential to remember that Bing, another major search engine, also plays a significant role in local searches. Bing Places for Business is Bing’s counterpart to Google My Business. It offers businesses the opportunity to establish a strong online presence on the Bing search engine and Bing Maps.
Much like GMB (now GBP), Bing Places for Business allows you to create a detailed business listing that includes crucial information. Information such as your business name, address, phone number, and website link. Optimising your Bing Places listing involves similar strategies to GMB. You should provide accurate details, uploaded high-quality images, and engage with customer reviews. While Bing may have a smaller market share than Google, it’s still a valuable platform for reaching potential customers who prefer using Bing as their search engine of choice.
Why should I use Bing for local SEO?
What you also have to remember is, Bing is the default search engine on all Microsoft/Windows devices so if those device owners do not change search engines then they’ll only use Bing. Being invisible there is a mistake for local SEO and search engine optimisation is general.
As we already know, consistency across online platforms is a key principle in local SEO. Search engines value businesses that provide accurate and consistent information across different platforms, as it signifies reliability and trustworthiness.
How can MapBoost help with Bing local SEO?
This is where MapBoost can be of immense assistance. We understand that managing multiple online profiles can be overwhelming, and that’s why we offer comprehensive management services for both Google My Business and Bing Places for Business.
With our expertise, you can rest assured that your business information is accurate and consistent across all relevant platforms, boosting your local SEO efforts. Furthermore, we’ll continually manage and grow your presence in Google to ensure your company is always front of mind. No matter what search engine your customers are using!
Harness the potential of Bing Places for Business alongside Google My Business. Let MapBoost take charge of your local SEO strategies, leaving you with more time to manage your business effectively.